What You Should Have Ready For An ATC Sales Call

Welcome back to our blog series on navigating sales calls with the Audio Transcription Center. In part one of this series, we gave you a sneak peek at what to expect during an initial sales call. Now, let’s turn the spotlight on you, the client, and discuss what you should have prepared for a seamless and productive conversation.  

In advance of our meeting we’ll email you our “Client Onboarding Form.” Be ready to provide a brief overview of your project. Things that we will talk about include:  

• The nature of the content to be transcribed 

• Timeframes & deadlines 

• Number of hours to be transcribed 

• Funding 

• Audio quality & audio details (ie. multiple speakers, complex accents, foreign language etc.) 

These details are numerous and varied, but all keys to the ultimate goal of delivering you a transcript that is greater than 99% accurate as our guarantee states, or there’s no charge – no ifs, ands or buts. (But remember, we cannot make a silk purse out of a sow’s ear). 

There are some other things to come prepared with in reference to your project. Will your project require any of the following: 

• Verbatim or modified verbatim 

• Inclusion of false starts 

• Speaker attribution 

• Timecoding 
 

We do have our own in-house style guide that we have created based upon many of the commonalities within our own clients’ style guides. You may also choose to send us your own guidelines, or let us know whose guidelines you’d like us to follow. Again, the more information you can provide us on this call, the more accurate of an estimate we can provide to you.  

Our sales calls are more than just a transaction, they are a collaborative approach to understanding your unique needs. Prepare for our call by gathering these details, and we promise you’ll leave feeling like a partner – heard, understood, and ready to take the next step for your transcription needs. 

Stay tuned next month for the final part of our blog series on navigating a sales call with ATC. 

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